Performancing - A good example of a web 2.0 company business strategy

Worlds Largest Community of Professional Bloggers | Performancing.com

The original idea for Performancing was to build an ad network. Not another Adsense clone, and not another text link ads clone (my partner Patrick already runs the largest company in that market), but something we felt bloggers would really like, and that stood an excellent chance of success.

Somewhere during the planning out of that network came the idea that it might be better, if we involved the blogging community in what we were planning more. After all, if we really want you guys to like what we do, who better to help plan it?

Of course you can't do that unless you have some folks to talk to about it, so we figured we would do the sensible thing, and start blogging on subjects related to advertising, making money, writing compelling copy and all other aspects of what we would consider "professional blogging". By building up a community of like minded bloggers, bloggers like ourselves, that were interested in making money from their blogs, we would eventually have a great bunch of people to bounce ideas off of, and help us shape the money making end of this business.

I hope that makes sense. My point is, that we think YOU are the best people to decide what you want from an ad network, not us.

So, we started posting, and unsurprisingly, found some great folks that were willing to share their experiences and skills with the community to the benefit of us all. (dont think for a moment that I, Chris or anyone else here knows all there is to know about blogging, that just isnt possible heh..).
Then along came Performancing Firefox

Whilst dreaming up ways to get our site noticed, I came up with this small idea to build a neat firefox extension. A little harmless "linkbait" to help get a new blog off the ground, and noticed by some of the big kids.

That extension has become a monster! To this date, its the most fun thing I've worked on, and has gone a long way to prove my belief that involving the community in the production of tools and services for the community is a strong idea.

powered by performancing firefox